The Double-Edged Sword of Experience and Expertise








While spending the day in Philadelphia yesterday, my
husband and I dropped in on our nephew who just opened a small retail store
selling eco-friendly baby gear. When I first heard this idea, I was skeptical,
knowing he doesn’t have much experience with either babies or retail.

Video Mini-Lesson: The Power of Positioning

I’ve been talking a lot about positioning this week for a course I started teaching, and it’s such a key component of making your marketing and your networking work, that I decided to put together a quick video to share some of the concepts.
It was also an opportunity to experiment with different teaching methods and this is my first attempt with video using Camtasia. I have to say that it was pretty intuitive and I’ll likely be doing more with it in the future.
What tools do you like to use to help get your point across? Please click here to leave comments and share your ideas. I’m always on the lookout for ways to do things smarter, faster, better. Thanks for your input!