5 Top Business Networking Articles | Week of January 13, 2014

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Week after week I discover great articles and resources from around the web. Here are my latest picks. Hope you enjoy them and please share with friends and colleagues if you do!

5 Top Business Networking and Social Media Articles

How to Use Social Media to Make Sales by Jacquelyn Smith (@jacquelynvsmith)

(Forbes) “An integral part of the sales process is getting to know your prospects and establishing relationships — and it turns out that social media can help you accomplish this quickly and easily.”

5 Top Business Networking Articles | Week of December 16, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Each week I find great articles and resources online and with the help of my awesome social media friends. Here are my top picks of the week. Please enjoy them and share with friends and colleagues!

5 Top Business Networking and Social Media Articles

7 Reasons Your LinkedIn Profile is a Hot Mess by Jason Miller (@jasonmillerca)

(Convince and Convert) “A stale profile means you’re losing out on the chance to build thought leadership clout and keep your company’s brand top of mind.”

Smart Networking LIVE Video Now Available

How to Network | Smart Networking Seminar with Liz LynchGrab Your Front Row Seat to This Content-Packed Seminar Filmed at NY Expo for Business

If you’ve never attended one of my seminars in person, now is your chance to learn how to network using the smart strategies that help busy professionals around the world get 24/7 networking results WITHOUT the 24/7 effort.

Be part of the audience at this recent event where in just 60 minutes, I shared powerful relationship building techniques such as:

  • The #1 question that will transform your elevator pitch from boring to brilliant

5 Top Business Networking Articles | Week of November 11, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Every week I discover great articles and resources from my social media friends and online sites. Here are some terrific ones you may have missed. Hope you enjoy them, and please let me know what you think!

5 Top Business Networking Articles | Week of November 11, 2013

The Power of One: One Thing Small Business Owners Can Do to End the Year On a Perfect Note by Lana Khavinson

(LinkedIn) Confused about LinkedIn and don’t know how to leverage it? Here’s a list of things you can do that take just minutes.

5 Top Business Networking Articles | Week of September 30, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I’m constantly discovering great articles and resources from my social media friends and online sites. Here’s my roundup for the week. Hope you enjoy these reads, and please share them if you do!

Smart Networking Blog: 5 Top Business Networking Articles | Week of September 30, 2013

Got 5 Minutes? Use It to Find a New Prospect on Social Media by Maggie Hibma

(Hubspot)  “Social media can be quite noisy, and sometimes, prospective customers can be buried in a sea of look-alikes.” How do you find a needle in a haystack in just 5 minutes?

Plug Into the Power of Existing Connections



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Before anyone will
help you – give you a referral, partner with you on a project, whatever it is
you need – they have to know, like and trust you.

You already have a
big head start with existing contacts
people you’ve worked with before, have gone to
school with, live near, served on a charity organization with, etc –
but sometimes we’re so focused on making new connections that we
take for granted this rich resource that’s already in our grasp.

LinkedIn Best Practices: Friend, Colleague or Other?

Quite often I get LinkedIn invitations from people I don’t know personally, and I used to be very stingy with my acceptances.

Everyone uses LinkedIn in different ways, and I like how there are no hard and fast rules about that (even though LinkedIn does advise that you connect only with people you know).

My philosophy a few years ago was that I wanted to link only with people I could recommend without hesitation if one of my contacts needed a referral. For me, that meant that I should know the individual personally and be able to vouch for their work.

LinkedIn Best Practices: 5 Keys to the Perfect Invitation

Get Relationships Off to a Strong Start with a Well-Written LinkedIn Invitation

We all know that when we meet someone at a networking event, we want to put our best foot forward and make a favorable first impression.

5 Keys to the Perfect LinkedIn Invitation

That’s why we get self-conscious if we feel our palms are a bit sweaty or there might be a poppy seed stuck between our teeth. We know to give a friendly smile and a firm but not crushing handshake. We know not to invade the person’s private space by standing too close. And we know to communicate standard pleasantries like, “Hello” and “Nice to meet you.”

Office Depot Web Cafe: Maximizing Social Networking Webinar (Tuesday, January 26th, 4pm Eastern)


On Tuesday, January 26th, I’ll be kicking off Office Depot’s 2010 Web Cafe Series with a special webinar on Maximizing Social Networking.

Launched in 2002 as part of the company’s online Business Resource Center, Web Cafe is a series of FREE web-based seminars providing small business owners and other professionals with the opportunity to learn from industry experts on a variety of topics ranging from marketing and sales tools to finance and technology trends. See the schedule here.
At last count I heard that more than 6,000 people have registered for my webinar and there’s still time to join in.
Can’t make it? All webinars are recorded and available in their archives.
I have to give a special shout out to Nancy Michaels, the fabulous marketing maven from Grow Your Business Network who introduced me to Office Depot and will be leading the following week’s webinar on 10 Marketing Ideas Under $100.

“Hope” is Not a Job Search Strategy

A few weeks ago, I was invited on CNN to share tips with job seekers about how to use social media to land their next job. My segment was part of a larger feature on the state of the job market. I suggest you watch it all the way through and then DO NOT copy the job search tactics of the two unemployed candidates they profiled.

One of them has applied for 650 jobs online and received only 10 interviews. Hmm, maybe time for a different approach?
In my 2 minutes of “fame,” I was able to squeeze in 4 tips on how networking and specifically, social networking, can help you find the right people to connect you to your next job.
Want to learn more strategies for maximizing social networking for your job search so you can stand out from the crowd? Then check out my newest program The Job Search Marketing Blueprint for step-by-step guidance on how to EFFECTIVELY market yourself to recruiters, hiring managers and your network, to help you land your next job in record time.