One of the things I worried about when I left my cushy corporate job 12 years ago to start my own consulting firm was being able to balance the time required to serve clients and promote myself enough to attract new ones.
It seemed like there was an overwhelming number of things to do — launch a website, build a network, publish articles, and on and on. It was hard to know where to focus, what to do next and what would really work.
Of all the things you think you need, there are really four that matter most. Read about them in my newest article: