5 Top Business Networking Articles | Week of December 9, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I’m constantly discovering great articles and resources from my social media friends and online sites. Here’s my roundup for the week. Hope you enjoy these reads, and please share them if you do!

5 Top Business Networking and Social Media Articles | Week of December 9, 2013

Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation by Adrian Granzella Larssen (@adriangranzella)

(The Daily Muse) “Next time you’re asked to recommend someone, follow this template complete with sample lines to cut and paste.”

Smart Networking LIVE Video Now Available

How to Network | Smart Networking Seminar with Liz LynchGrab Your Front Row Seat to This Content-Packed Seminar Filmed at NY Expo for Business

If you’ve never attended one of my seminars in person, now is your chance to learn how to network using the smart strategies that help busy professionals around the world get 24/7 networking results WITHOUT the 24/7 effort.

Be part of the audience at this recent event where in just 60 minutes, I shared powerful relationship building techniques such as:

  • The #1 question that will transform your elevator pitch from boring to brilliant

5 Top Business Networking Articles | Week of November 18, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Every week I discover great articles and resources from my social media friends and online sites. Here are some of the stand outs you may have missed. Hope you enjoy them, and please let me know what you think.

5 Top Business Networking and Social Media Articles | Week of November 18, 2013

3 Essential Pieces of Marketing Content Every Business Owner Must Create by John Jantsch

(DuctTape Marketing) “The point of content is to get people to understand you have something that might just make sense for them, that you know what you’re talking about and that your approach can be trusted above all others.”

5 Top Business Networking Articles | Week of October 14, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Week after week I discover great articles and resources from around the web. Here are my top picks for the week. Hope you enjoy them and please share with friends and colleagues if you do!

5 Top Business Networking Articles | Week of October 14, 2013

The Case Against Business Introductions by Todd Wasserman

(Mashable) An intro might help you get the meeting, but will it help you make the sale?

Maximizing Conferences and Events: My #1 Strategy (Video)

Maximizing Conferences and Events: My #1 Recommendation for Getting Your Ideal Clients to Come to YOU – Ask Liz Lynch video series

On location in Atlanta (2:54 minutes): Social media is a wonderful tool, but you do need to get out face-to-face once in a while. What’s the best way to maximize your time and effort?

I share a simple but powerful strategy for getting visibility and attracting your target audience to YOU! (Click here to tweet this).

If you enjoyed this video, please comment and share it with friends. Also, feel free to share your favorite tips for maximizing conferences and events!

Strategic Relationships: Increase Access to More Ideal Clients

Beat the Summer Sales Slump Tip #5: Leverage Strategic Relationships

I always tell my clients the more you try to do yourself the longer success will take because you’ll always run out of hours in the day to get things done. But you’ll never run out of people who are willing to support you, work with you, and partner with you.

Yet I still find that strategic relationships are an overlooked strategy for professional service providers to get the word out about what they do and bring a surge of referrals into their business.

Claim Your Market, Create More Profits

Beat the Summer Sales Slump Tip #4: Claim Your Ideal Market

Recently I was speaking at an event and asked someone in the audience what he does and who his target market is. He said “I’m in financial services and I work with non-profits, movie people, hedge funds and professionals.”

Immediatley I thought to myself, “How can you possibly be an expert in ALL of those industries”?

It’s so tempting to want to cover all bases and tell people that you can do everything for everybody, but if you say you can do everything, no one will believe you’re an expert in anything. So you’re really doing yourself a disservice.

Focus on What Your Market Wants

Beat the Summer Sales Slump Tip #3: Get Clear on Your Value to Target Market Wants vs. Market Needs  

As an experienced professional, you know THAT your services help your clients. But do you know exactly HOW it helps them?

In conversations with potential prospects and partners, we tend to talk about our process or the physical items we actually deliver to clients and plop on their desks. Things like a “financial plan” or a “strategic marketing assessment.” Not only are these what we believe our clients need, but they also seem substantial and meaty. Don’t they?

Social Media Sharing: 3 Questions to Ask Before You Post

The good and the bad about social media is that there aren’t any firm rules. You can choose how you want to use it, post whatever you want, connect — or not– with whomever you want. For example, some use LinkedIn to connect only with those they already know, and some use it to expand their network and are willing to accept invitations from anybody. Both approaches are totally valid and the best one for you depends on the goals of your business.

Speak to Grow Your Network…and Your Business

When I worked in corporate America as an investment banker, management consultant and in-house business development exec, presenting to senior management, clients or potential investors around a conference table was something I had to do quite a bit and got pretty used to. But standing up in front of a room to present always got the butterflies flapping, and forget about ever getting on a stage!

But a year or two after leaving corporate to start my own business, I picked up a book called Million Dollar Consulting by Alan Weiss, which I highly recommend, and which convinced me to try speaking as a way to market my business and bring in new clients. I took that advice and never looked back.