5 Top Business Development Articles | Week of March 10, 2014

Top Picks in Business Development, Networking and Social Media for Professional Services

I’m constantly discovering great articles and resources from my social media friends and online sites. Here’s my roundup for the week. Hope you enjoy these reads, and please share them if you do!.

5 Top Business Development, Networking & Social Media Articles

Can Social Media Work for B2B Marketing? by Patrick Murphy (@murphyjpatrick)

(Silicon Cloud) “Nearly three of four CEOs mistakenly believe that marketing executives cannot verify the correlation between their activities and their firms’ bottom lines — but with social media, you can.”

Build Your Brand Without Breaking Company Rules [Video]

Tips to Build Your Brand Without Blowing through Company Policies – Ask Liz Lynch video series

On location in Southwest Florida (3:10 minutes): “How do I get my name and personal brand out there without breaking company compliance rules?”

Whether you’re looking to make a shift or just want to forge your own identity separate from your employer, it’s smart to build your brand as soon as possible. But how do you make sure you’re not violating your company’s codes of conduct and/or social media policies in the process?

Here are some key strategies for raising your profile without riling your bosses!

5 Top Business Networking Articles | Week of February 3, 2014

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Punxsutawney Phil says six more weeks of winter, but I hope these articles can help brighten your business day! Each week I post the top five that I’ve found across the web that offer insights to help professional service firms get more clients. Please enjoy these picks of the week, and feel free to share with friends and colleagues too!

5 Top Business Networking and Social Media Articles

6 Social Media Things to Do Before Breakfast by Mic Adam (@micadam)

How to Answer the Question What Do You Do?

Top Takeaways from My Interview with Marketing Expert Ann Convery on How to Engage and Fascinate Your Listener in 30 Seconds or Less

Getting the attention of target prospects is the key to turning them into paying clients. But in networking, how do you answer the question What do you do? in a way that not only gets your listener’s attention, but also “wows” them so they remember and want to buy from YOU? (Hint: Saying “I’m a consultant” or “I run a CPA firm” is not it.)

Liz Lynch Interviews Ann Convery: How to Answer the Question What Do You Do?

5 Top Business Networking Articles | Week of December 2, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I constantly discover great articles and resources for business networking success from my social media friends and online sites. Here are my picks for the week. Hope you enjoy them, and and please feel free to share with your network too!

5 Top Business Networking and Social Media Articles | Week of December 2, 2013

Attorneys Must Embrace Social Media or Else by Brad Friedman (@bradfriedman)

(Social Media Today) “In addition to enabling an attorney to provide competent counsel, keeping up with social media is just good business.”

Why Sharing Your Personal Brand Creates More Opportunities For You

Using Your Personal Brand as Relationship Capital

We all know how important it is as professionals to stand out from our competition, and how difficult it can be to do so in this fast-paced, information overloaded world. Distractions from smartphones and social media sites compete for our prospect’s attention and make it hard for our marketing messages to get through and stick.

Smart Networking Blog: Sharing Your Personal Brand Means More for You

That’s why investing time and energy in developing your personal brand is so crucial. When your contacts know exactly what you do, it becomes easier for them to make referrals. And when you target market knows exactly what you do, you’re more likely to be on the short list when they’re ready to buy a service like yours.

5 Top Business Networking Articles | Week of September 23, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I constantly discover great articles and resources from my social media friends and online sites. Here are my picks for the week. Hope you enjoy them, and please share them if you do!

5 Top Business Networking Articles | Week of September 23, 2013

4 Types of Referral Programs Every Business Needs by John Jantsch

(Duct Tape Marketing) While you can’t always control when you get referrals, you can control how often referral sources think about referring your business.

5 Top Business Networking Articles | Week of August 26, 2013

Top Picks on Networking, Social Media and Personal Branding for Professional Services 

A few weeks ago I attended the annual convention of the National Speakers Association just up the street in Philly (with 1300 of my closest friends!), and because there were many more fantastic breakout sessions than I could attend in four days, I planned to buy recordings of some of the sessions I missed.

Smart Networking Blog: 5 Top Business Networking Articles | Week of August 26, 2013

I was literally into the first 9 minutes of the first recording I decided to listen to when I had to stop and immediately implement an idea from customer service guru Shep Hyken that was so brilliant and so simple.

Articulating Your Compelling Purpose Through Brand Story

Small_LizWalterOn a trip to Atlanta a few months back, I sat down for a quick chat with my friend and personal branding strategist Walter Akana to ask him about personal branding, and specifically, the power of a brand story.

Your brand story helps you stand out with your network. It’s also an engaging way to share your business purpose with prospective partners and clients, and get their support.

Learn more in the latest issue of “Smart Networking Success.”Enjoy!

Secrets to Getting More Referrals – Part 1


 

Assessing Your “Referability” Factor

Do you need new customers or clients but can’t seem to get enough of them? People generally want to make referrals when they can. It feels good to be able to connect those who can help with those who need that help. But, you need to make it as easy as possible for them to do so. We’re all busy, faced with too much on our plate and not enough hours in the day, so the more painless you can make it, the greater your chances of getting the referrals you want.