5 Top Business Development Articles | Week of March 17, 2014

Top Picks in Business Development, Networking and Social Media for Professional Services

Week after week I discover great articles and resources from around the web. Here are my latest picks. Hope you enjoy them and please share with friends and colleagues if you do!

5 Top Business Development, Networking & Social Media Articles

How to Talk to Executives About Social by Simon Pearce (@simonpearcelive)

(Social Media Today) Interview with Sandy Carter of IBM on how to overcome the social media fear factor and communicate the benefits of social media within the enterprise.

5 Top Business Networking Articles | Week of January 20, 2014

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Each week I come across great articles and resources from around the web and through my social media friends. Here are my top reads for the week. Hope you enjoy them and please share with friends and colleagues if you do!

5 Top Business Networking and Social Media Articles

Use Social Selling to Generate Sales Leads by John Beveridge (@johnmbeveridge)

(Social Media Today) “If you use a systematic social media marketing process to educate your target audience and identify sales opportunities, you will be rewarded with business growth.”

5 Top Business Networking Articles | Week of January 13, 2014

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Week after week I discover great articles and resources from around the web. Here are my latest picks. Hope you enjoy them and please share with friends and colleagues if you do!

5 Top Business Networking and Social Media Articles

How to Use Social Media to Make Sales by Jacquelyn Smith (@jacquelynvsmith)

(Forbes) “An integral part of the sales process is getting to know your prospects and establishing relationships — and it turns out that social media can help you accomplish this quickly and easily.”

How to Answer the Question What Do You Do?

Top Takeaways from My Interview with Marketing Expert Ann Convery on How to Engage and Fascinate Your Listener in 30 Seconds or Less

Getting the attention of target prospects is the key to turning them into paying clients. But in networking, how do you answer the question What do you do? in a way that not only gets your listener’s attention, but also “wows” them so they remember and want to buy from YOU? (Hint: Saying “I’m a consultant” or “I run a CPA firm” is not it.)

Liz Lynch Interviews Ann Convery: How to Answer the Question What Do You Do?

5 Top Business Networking Articles | Week of December 16, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Each week I find great articles and resources online and with the help of my awesome social media friends. Here are my top picks of the week. Please enjoy them and share with friends and colleagues!

5 Top Business Networking and Social Media Articles

7 Reasons Your LinkedIn Profile is a Hot Mess by Jason Miller (@jasonmillerca)

(Convince and Convert) “A stale profile means you’re losing out on the chance to build thought leadership clout and keep your company’s brand top of mind.”

5 Top Business Networking Articles | Week of December 9, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I’m constantly discovering great articles and resources from my social media friends and online sites. Here’s my roundup for the week. Hope you enjoy these reads, and please share them if you do!

5 Top Business Networking and Social Media Articles | Week of December 9, 2013

Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation by Adrian Granzella Larssen (@adriangranzella)

(The Daily Muse) “Next time you’re asked to recommend someone, follow this template complete with sample lines to cut and paste.”

5 Top Business Networking Articles | Week of December 2, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

I constantly discover great articles and resources for business networking success from my social media friends and online sites. Here are my picks for the week. Hope you enjoy them, and and please feel free to share with your network too!

5 Top Business Networking and Social Media Articles | Week of December 2, 2013

Attorneys Must Embrace Social Media or Else by Brad Friedman (@bradfriedman)

(Social Media Today) “In addition to enabling an attorney to provide competent counsel, keeping up with social media is just good business.”

5 Top Business Networking Articles | Week of November 18, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Every week I discover great articles and resources from my social media friends and online sites. Here are some of the stand outs you may have missed. Hope you enjoy them, and please let me know what you think.

5 Top Business Networking and Social Media Articles | Week of November 18, 2013

3 Essential Pieces of Marketing Content Every Business Owner Must Create by John Jantsch

(DuctTape Marketing) “The point of content is to get people to understand you have something that might just make sense for them, that you know what you’re talking about and that your approach can be trusted above all others.”

Uncovering 5 Unique Challenges of Promoting Professional Services

Why You Need a Different Approach to Selling Your Expertise

Having worked in a professional services capacity for the majority of my career, whether it be in a firm, from inside a corporation, or as the face of my own consulting company, I know that the marketing tactics that work for retailers, product companies and consumer services aren’t as effective for selling business expertise.

Smart Networking Blog: 5 Challenges of Promoting Professional Services

If prospects could just push a button and order us up whenever they needed us, then we wouldn’t have to sell, right? But then again, we wouldn’t make the big bucks either. To attract clients on a consistent basis and fill your practice, you have to face the realities of what it takes to help your prospects buy.

5 Top Business Networking Articles | Week of November 4, 2013

Top Picks on Business Networking, Social Media and Personal Branding for Professional Services

Each day I read a ton of articles across the web that show up in my online reader or come through my social media friends. Each week I post the top five that offer insight and wisdom that could help professional service firms get more clients through business networking. Please enjoy these picks of the week, and feel free to share with friends and colleagues too!

5 Top Business Networking Articles | Week of November 4, 2013

Ask “How, When, and Why?” to Instantly Build Rapport in Conversations by Thorin Klosowski