Using Your Personal Brand as Relationship Capital
We all know how important it is as professionals to stand out from our competition, and how difficult it can be to do so in this fast-paced, information overloaded world. Distractions from smartphones and social media sites compete for our prospect’s attention and make it hard for our marketing messages to get through and stick.
That’s why investing time and energy in developing your personal brand is so crucial. When your contacts know exactly what you do, it becomes easier for them to make referrals. And when you target market knows exactly what you do, you’re more likely to be on the short list when they’re ready to buy a service like yours.