Table of Contents

Foreword by Rick Frishman


“A hero is no braver than an ordinary man, but he is braver five minutes longer.”
—Ralph Waldo Emerson

Read This if You Hate to Network
Reluctant Networker Gets Religion without the Raging Rolodex
How to Network Smart So You Don’t Have to Network Hard

Part I: Connecting With One’s Self 
Mastering the Inner Game Of Networking

Chapter 1
Leave Your Resistance At The Door
Letting Go of Beliefs That Sabotage Your Progress

“Life begins at the end of your comfort zone.”
—Neale Donald Walsch

Chapter 2
Gain A New Perspective
Fresh Insights That Can Change Your Point of View

“He who cannot change the very fabric of his thought will never be able to change reality.”
—Anwar Sadat

Networking Success Story 1: Stan Relihan
Expert Executive Search, Sydney, Australia
(Connecting through Powerful Platforms)

Chapter 3
Be Found, Be Personable, Be Credible
Getting the Help You Need Because Of The Person You Are

“Leadership: the art of getting someone else to do something you want done because he wants to do it.”
—Dwight D. Eisenhower

Networking Success Story 2: Bret Allan
Luminant, Dallas, Texas
(Turning Chance Encounters into Lifelong Supporters)

Networking Success Story 3: Patsi Krakoff & Denise Wakeman
The Blog Squad, Southern California
(Gaining Trust with a Mountain of Evidence)

Part II: Connecting One-To-One 
Strengthening Your Core Skills and Relationships

Chapter 4
Wind Up For The Pitch
Presenting Yourself With Clarity and Conviction

“I care not what others think of what I do, but I care very much about what I think of what I do. That is character!”
Theodore Roosevelt

Networking Success Story 4: Laura Allen
15SecondPitch, New York, New York
(Declaring What You Wantand Getting It)

Chapter 5
Reconnect With Raving Fans
Lining Up Support From Your Strongest Supporters

“To be capable of steady friendship or lasting love are the two greatest proofs, not only of goodness of heart, but of strength of mind.”
William Hazlitt

Networking Success Story 5: Tracey Segarra
Citrin Cooperman, New York, New York
(Reaching Into Your Past to Shape Your Future)

Chapter 6
Cultivate New Alliances
Building Bridges to New Connections

“If a man does not make new acquaintances as he advances through life, he will soon find himself alone.”
Samuel Johnson

Networking Success Story 6: Leah Jones
Edelman Public Relations, Chicago, Illinois
(Turning a Prosaic Prop into an Alluring Ally)

Networking Success Story 7: Pam Narvaez
Start-Up Specialists, Austin, Texas
(Finding Your Home and the Inspiration to Pursue Your Dreams)

Chapter 7
Matter To The People Who Matter To You
Seizing Opportunities To Create Value and Help Others Succeed

“Make yourself indispensable and you’ll be moved up. Act as if you’re indispensable and you’ll be moved out.”

Networking Success Story 8: Jack Petrie
CresaPartners, New York, New York
(Capitalizing on Your Unique Value)

Networking Success Story 9: Jan Vermeiren
Networking Coach, Rumst, Belgium
(Helping Others Network and Getting Help In Return)

Chapter 8
Perfect The Art of The Ask
Getting Help Is Inevitable When You Ask in the Right Way

“Ask the gods nothing excessive.”

Networking Success Story 10: Daniel Markovitz
TimeBack Management, Corte Madera, California
(Initiating Relationships with the Right Ask)

Part III: Connecting One-To-Many 
Opening Doors To Unlimited Opportunities

Chapter 9
Head For The Limelight
Raising Your Profile to Stand Out From the Crowd

“If you don’t get noticed, you don’t have anything…but the art is in getting noticed naturally, without screaming or without tricks”
Leo Burnett

Networking Success Story 11: Bill Sobel
SobelMedia, New York, New York
(Setting the Stage for Opportunities to Prosper)

Networking Success Story 12: Beth Polish
The Critical Junctures Group, New York, New York
(Sharing the Benefits of an Influential Position)

Chapter 10
Blog For Business
Conversing Around Content and Showcasing Your Expertise

“If you can talk brilliantly about a problem, it can create the consoling illusion that is has been mastered.”
Stanley Kubrick

Networking Success Story 13: Pamela Slim
Escape from Cubicle Nation, Mesa, Arizona
(Building Valuable, Virtual Relationships through Blogging)

Chapter 11
Publish Your Perspectives
Staying Top of Mind and in Circulation with E-Zines

“We do not write as we want but as we can.”
W. Somerset Maugham

Networking Success Story 14: Patsi Krakoff
Customized Newsletters, San Diego, California
(Igniting Action with a Steady Stream of Reminders)

Networking Success Story 15: Ramon Gil
Fresh Concentrate, New York, New York
(Sending Appropriately Targeted One-Off E-mails)

Chapter 12
Leverage Online Communities
Extending Your Reach With Social Networking

“Seek those who find your road agreeable, your personality and mind stimulating, your philosophy acceptable, and your experiences helpful. Let those who do not, seek their own kind.”
—Jean-Henri Fabre

Networking Success Story 16: Mike Germano
Carrot Creative, New York, New York
(Winning Office with a Winning Online Strategy)

Networking Success Story 17: Laura Fitton
Pistachio Consulting, Boston, Massachusetts
(Twittering on Success)

Part IV: Connecting One, Two, Three 
Taking Action With Your Own Smart Networking Plan

Ready, Set, Action
A One-Page Plan that Works For You

“Start by doing what’s necessary, then what’s possible, and suddenly you are doing the impossible.”
—St. Francis of Assisi

ConclusionClosing Thoughts
Final Lessons and One Last Challenge